The Mascot

Meet Foggy.

Born in the Bay.
Shaped by the culture.
Here to change collecting forever.

Foggy isn’t just a mascot — he’s the spirit of the hustle, the thrill of the hunt, and the heartbeat of Bay Area Cardhead. He represents early-morning card shows, fog rolling over the Golden Gate, the grind of searching for grails, and the community that makes collecting special.

The Story Behind Foggy

Foggy started as an idea: What if the Bay had a mascot for the hobby?
Something that felt local, authentic, and rooted in culture — not corporate.

A small beanie-wearing cloud with big energy.

Inspired by real Bay Area weather, streetwear culture, and the feeling of being “in the fog” while searching for your next big card, Foggy became the face of a new movement in the hobby.

Foggy stands for creativity, community, and collecting with pride.

Why Foggy Matters

Foggy represents:

• Community: Collectors supporting collectors.

• Culture: Streetwear, the Bay, and the hobby coming together.

• Creativity: Original designs, original stories, original drops.

• Collecting: The thrill of the chase and the joy of finding something special.

Every piece of Foggy merch connects you to the story we’re building together.

The Vision

Bay Area Cardhead is more than a brand — it’s a creative collective for the culture of collecting.

Foggy is the guide.
The mascot.
The movement.

As the brand grows, Foggy grows with it — in new drops, new stories, and new experiences.

Join the Fog

Follow along as Foggy evolves with limited drops, story-driven releases, community events, and hobby-focused content.

Stay Foggy.
Stay collecting.